Discuss the purpose of the literature review and in which situation will you use it? Discuss also what are the challenges that nurses are facing today when they have to do a literature review?
because they are all very successful and popular laptop companies which are used and purchased by many different consumers. Apple does try their best to keep ahead of the game by launching different MacBook’s to get more customers as it is a popular laptop in terms of Apple but so does Dell, Sony and Lenovo. They all also get out new versions of their laptops just as Apple does with their MacBook’s. This is a threat for Apple because sometimes when they try to be ahead of the game other brands such as Dell, Sony and Lenovo end up being on the same level as Apple which makes it difficult for Apple to compete with them and be ahead. This also goes for their IPhones as IPhones are the only phones which are from Apple whereas Samsung, HTC and Sony are from Android. Apple tries their best to stay unique and beat Android by coming out with new software’s but when Android see that Apple has come out with a new Software they also end up creating a similar and try to create a better software than Apple. This again is another threat to Apple as they want to compete with Android. Qualitative Research: Qualitative research is subjective and is often open-ended. This type of research involves surveys, interviews and questionnaires. Qualitative research focuses on behaviour, opinions and intentions. Apple uses this type of research by producing online questionnaires and surveys for their consumers to take part in. They look at the responses to see the thoughts and opinions of different people and put them in use when launching something new. Quantitative Research: Quantitative research focuses on figures and statistics. It often relates to number and figures related to sales data, market value but it can include responses from customers. This type of data can be used to measure products on a weekly basis and it can also be used to track prices across different brands. This type of research can also estimate market shares of competing brands and can estimate market share segments. Apple uses this research as they look at figures of different sales made by different companies and brands. They look at how much profit and customers their competitors are getting and how they can beat them and make more sales and profits than them (e.g. Samsung). They also use this type of research to find out of people like their products and services.>GET ANSWER