The Ten Types of Innovation

Having explored the ten types of innovation can you think of an example company for each of the three categories of innovation : configuration, offering and experience.

For each category’s example company identify which of the ten types from within that category the company utilised.

For example:

Company A demonstrates Configuration innovations. It used Profit Model, Network and Process innovation but not Structure innovation.
Company B demonstrates Offering innovations. It utilised Product system innovations.
Company C demonstrates Experience innovations. It utilised all four types within this category; Service, Channel, Brand and Customer Engagement.
Your examples might use all the types of innovation within its category, or only one. Be sure to explain why you feel the company used a particular type of innovation.

Discuss your ideas in the forum for feedback from your fellow students. Then upload your finalised report of 500 words to your tutor for feedback.



Sample Solution