Having explored the ten types of innovation can you think of an example company for each of the three categories of innovation : configuration, offering and experience.

For each category’s example company identify which of the ten types from within that category the company utilised.

For example:

Company A demonstrates Configuration innovations. It used Profit Model, Network and Process innovation but not Structure innovation.
Company B demonstrates Offering innovations. It utilised Product system innovations.
Company C demonstrates Experience innovations. It utilised all four types within this category; Service, Channel, Brand and Customer Engagement.
Your examples might use all the types of innovation within its category, or only one. Be sure to explain why you feel the company used a particular type of innovation.

Discuss your ideas in the forum for feedback from your fellow students. Then upload your finalised report of 500 words to your tutor for feedback.

 

 

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