Consider why marketing has a negative reputation
‘In the popular language, the word ‘marketing’ has become the synonym – in the best case – of selling but also of misleading, deceptive, untruthful, manipulating, boosting, superficial, window dressing.’ (Lambin, 2008). The concept of marketing raises issues regarding the value of marketing to society.
Your task
Consider the following statements:
• Marketing is a beneficial and productive activity that improves the quality of peoples’ lives.
• Marketing is a manipulative and wasteful activity damaging to society as a whole.
1) Next, pick one of the statements and write a short post in the forum unpacking
2) critiquing the statement you’ve chosen.
3) To what extent do you agree with the statement?
4) Include examples from the real world to back up your argument.
Reply to at least two of your peers with a critical response to their post. Do you agree with their argument? Can you think of any real world examples that will either support or challenge their post? Has anyone’s post swayed you in your own opinions?
Sample Solution
