You should seek to understand the relationship between the subject organization and the environment in which it operates. This will include both the short term (competitive environment) and the longer term (Sociological, Technological, Economic and Political environments; STEP factors). You will need to assess the organization’s capabilities – the integration of human, physical and financial resources. You will need to examine how effective these capabilities are being utilized and whether they are being developed to meet expected future conditions. You will be interested in the organization’s recent performance, present position and future prospects. You will need to address the specific tasks contained within the case study brief. Diagnose the problem, state the problem, generate alternatives, evaluate alternatives, and defend implementation.
