The chapter notes that marketers may elect to shrink the amount of product it sells and maintain the same price rather than raise the price. Most recently consumers in the UK complaint about the size change of Toblerone. After you have read the articles on Toblerone and the assigned chapter identify other product examples where marketers reduced the size rather than the price of the product. Discuss the reasons why companies selected this choice and what impact it could have on the company and consumer relations, and the ethical ramifications of these choices.
Students are required to include a minimum of the APA style references. Reference the textbook solomon consumer behavior.
Sample Solution
