Trend spotting

Was the advertising campaign effective?

Did additional consumers convert as a result of the ad campaign?

Was the campaign profitable?

How much more money did TaskaBella make by running the campaign ?

What was the cost of the campaign?

Calculate the ROI of the campaign. Was the campaign profitable?

What was the opportunity cost of including a control group; how much more could have TaskaBella made with a smaller control group or not having a control group at all?

How did the number of impressions seen by each user influence the effectiveness of advertising?

Create a chart of conversion rates as a function of the number of ads displayed to users.







Sample Solution