Q1. It is not unusual for companies to revise their logo every once in a while. Companies are motivated to do so by the need to freshen up their look and maintain relevancy in the eyes of their consumers. The problem? Sometimes such a change can backfire, as Gap learned when attempting to change their logo. Their new logo featured Gap’s name in a clean font (see below), with a small blue square overlapping the “P”. The results? Overwhelming caustic criticism from angry consumers.
So, what happened? what did the GAP do wrong? What are the key lessons learned from this case? 50 points
Attitudes and Influencing Attitudes (Chapter 11) Pgs. 396-407
Q2. Suppose you wanted to form highly negative attitudes toward smoking among college students.
a) Which attitude component would you focus on? Why? – 25 points
b) What type of appeal would you use? Why? – 25 points
in leaving the EU will affect employment level in an adverse way, since there are some European businesses based in the UK. For example, Metro bank is a bank based in Russia but they also have a branch based in London so if the Metro bank was to close down, this will affect the economy and environment because as there would be an increase in unemployment if they decide to move their business out of the UK. This will lead in to people having less disposable income which will lead to them not having enough money to spend which would not boost the economy. The more the British economy does well, the more people would be attracted to migrate to the UK as it appealing for them to come settle here as Britain is a rich country and we have a lot to offer and help people. Another example is NatWest which is a European bank so if NatWest closes, the unemployment rates would increase as there would be a reduction in jobs if a business closes which leads to less people having a disposable income. Moreover “There were 31.81 million people with jobs in the three months to August, 106,000 more than the previous quarter and 560,000 more than a year earlier. The employment rate remained at its highest ever level of 74.5 per cent. At the same time, the jobless rate was frozen at 4.9 per cent but the number of people unemployed crept up by 10,000 between quarters. There are 118,000 fewer people out of work than the same period last year”. (Clements, 2016) According to “the forecast for GDP growth falling to 1.0% in 2016 and -1.0% in 2017, we can expect the unemployment rate to jump up to 6.5% by the end of 2017 as Credit Suisse analysts said. This expected rise in unemployment is likely to squeeze nominal household incomes as wage growth takes a hit”. (Rodionova, 2016) (Statistics, 2016b) Furthermore, if Britain leaves the EU it would reduce the number of foreign workers which will make the country less broad for example in skills. If people decide to leave, this would mean we are losing people with different abilities and skills. All this will result into people having less disposable income to spend. However, a benefit outcome is, more jobs available to the British citizens if foreigners decide to leave. The Housing market has also been affected by the Brexit as overseas property buyers are buying London properties after the shocking decision for the UK leaving the EU. In the UK, it is mostly foreigners buying properties, so the UK leaving the EU the housing market has fallen. For example, Estate agents in the UK have been swamped with calls from Chinese, Middle Eastern, Italian and Spanish buyers looking for a bargain after the pound tumbled to more than 30-year lows.>GET ANSWER