I will do video and audio you can just find the two images to compare and answer the following instructions
regarding the two images you choose
Competency
Analyze and interpret perceptual elements of visual media communication to identify effective visual
messages.
Scenario
You have been hired by a large law enforcement agency to analyze the images used on advertising billboards
in both urban and suburban regions. The billboards visually display a new campaign message to improve
neighborhood safety.
During your analysis, you find that the images used on billboards in the urban areas are exactly the same as
the images used in the suburban areas. Both images show parents happily talking with law enforcement
officers while children run over green lawns having a fun balloon fight. You decide that these images are not
sending proper perceptual messages. You decide to create a visual analysis video for the law enforcement
agency to share with the administration
For the video visual analysis, you realize you will need to find two new images that are quite different from one
another. One image will be used on the urban billboard, and the other image will be used on the suburban
billboard. In your video presentation, you will compare and contrast how each image utilizes the following:
Compare and contrast the visual elements of cultural familiarity. Explain why it is important to use culturally
familiar visuals that are quite different in the urban and suburban billboard images. Include specific visuals in
your visual analysis.
Identify specific visual examples of the following cognitive elements: memories, experiences, and expectation.
Compare and contrast how urban and suburban viewers may be affected differently by those specific cognitive
visual elements.
Explain the difference between urban and suburban viewers’ emotionally engagement with each of the
billboard images.
Identify visual semiotic codes in both images: metonymic, analogical, displaced, and condensed. Discuss the
importance of using these codes. Include specific visuals in each part of your visual analysis.
As you outline your ideas for the video, you decide to record your verbal analysis while analyzing the two
visuals in less than seven minutes for added clarity
Sample Solution
