Analyzing the Internal Environment and Value chain analysis on southwest airlines Case, i will be uploading the case and a sample of the value chain of another topic(company) just to visualize how the work will look like.

1. What internal resources and assets does Jamba Juice have that may give it a competitive advantage?

Analyzing the Internal Environment –

When one firm outperforms others by a wide margin over a long period of time, it’s important to figure out how this could be. The answer may lie in how that firm arranges its activities and creates unique bundles of resources that allow it to sustain a competitive advantage. Students should assess the relationships between the elements in Jamba Juice’s value chain. Every activity should add value. Take a look at Exhibit 3.1 to see the value chain activities. Based on the relationships between these elements, Jamba Juice can make a choice of how to proceed to craft a competitive advantage.

A sample value chain analysis is below:

Value chain activity How does Jamba Juice create value for the customer?
Inbound logistics (distribution facilities, material control systems, warehouse layouts) Emphasis on high quality ingredients. Conducted quality assurance testing at supplier locations to ensure product met USDA standards. Suppliers stored flash frozen product until needed. Store locations clustered to take advantage of efficient product deliveries from independent distribution companies. Jamba Juice had no central warehouse, reducing distribution costs.
Operations (efficient work flow design, quality control systems) Emphasis on consistent product quality and attention to following the recipe during preparation. Attention to store design helped maintain efficient work flow.
Outbound logistics (consolidation of goods, efficient scheduling, finished goods processing) Stores were bright, clean, had a theatrical atmosphere so customers could be entertained during food preparation.
Marketing and Sales (motivated sales people, innovative advertising & promotion, effective pricing, proper ID of customer segments & distribution channels) Jamba Juice promoted its healthy products by stressing healthy benefits, keeping the menu appealing, introducing new exciting products, creating an energizing and memorable store experience for customers. Used word-of-mouth advertising, in-store promotions, community involvement through participation in charity events, to increase customer awareness.
Service (ability to solicit customer feedback & respond) Given Jamba Juice’s emphasis on its culture, this could be a strength – energetic employees are encouraged to provide excellent service.
Secondary (or support):
Procurement (win-win relationships with suppliers, reduced dependence on single supplier) Purchased all projected product requirements at the height of the season for each type of produce in order to assure the highest quality and reduce product costs. Some issues with partners on the new products may have to do with supply problems (Nestle?). Perhaps Jamba Juice didn’t have enough experience with this type of partnership agreement.
Technology development (state of the art hardware & software, innovative culture & qualified personnel) Formal training of franchisees fostered a common culture, focus on healthy living.
Human resource management (effective recruitment, incentive & retention mechanisms) Franchisees were carefully screened; employees were extensively trained, given incentives & opportunities for advancement.
General Administration (effective planning systems to establish goals & strategies, access to capital, effective top management communication, relationships with diverse stakeholders) Change of strategy regarding franchisees might be confusing, but could help get access to needed capital. (See financial web links in the previous section.)



Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.



Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.