Description
Company/Product: Vessi footwear
- Advertising, Public Relations, & Sales Promotions (Chapter 18)
a. Locate and share an advertisement for this company’s product and three of its competitors (for a total of four advertisements). Include visuals.
b. For each advertisement, identify whether they are using a push or pull strategy. Explain each answer.
c. For each advertisement, identify whether it is informative, persuasive, or reminder advertising. Explain each answer.
d. For each advertisement, explain who the target audience seems to be (what is the message, where was the ad located, etc…). Does this match your target segment? Why/why not?
e. Locate and share a sales promotion for this company’s product and three of its competitors (for a total of four advertisements). Include visuals (It’s ok to reuse the ads you shared above as long as they are advertising a sales promotion).
f. What type of sales promotion is it?
g. What is it designed to do?
extra credit questions:
chapter 18: Find an example of fun (but appropriate) online ad and share it in your post. What is the ad appealing to? Who is it targeting? What is it trying to get the customer to do (apply the AIDA model)?
chapter 19: What was the most interesting/important thing you learned in this class?
What do you wish we had spent more time on?
Sample Solution
