The Vietnam War, explain how the power of the media helped shape public opinion, leading to democratic change.
Natura’s values are what make it such a remarkable organization. One of their main values is the relationship between individuals, not just consumers, but all those involved with the organization. This can be noted in their actions, communication platforms and the relevance that the established link between consultants and consumers represents for the business. Sustainability is also one of their main, and perhaps most visible, values. Natura has vegetable-based formulas for its products, sustainable packages, they are concerned with the origin of the raw materials, and they are against animal tests. “For Natura, sustainability is a priority that crosses all areas of the company and is part of its dynamics. It is not a program or an initiative but a way to define strategies and make decisions.” (World’s Best Workplaces, 2017). Natura is involved with various social causes. Among them, they invest all the profit of one of their lines (“Crer para Ver”) in the improvement of Brazilian public education. In the area of health, the company has built a program that offers its consultants personalized health information through a dedicated call center and an exclusive app, as well as discounts at agreed pharmacies and clinics for consultations and examinations (ABEVD, 2016). In addition, the company has also focused on values of inclusion and valorization of women in the workplace. According to Liuchy, its main causes today are: women in leadership, and inclusion of minorities in the workplace, such as black people and people with disabilities. Finally, it is also clear that Natura values creativity and innovation. In relation to its technologies, products, attitudes and ideologies, throughout its trajectory, it has always been considered a disruptive company in the market. Natura has an extremely strong organizational culture that is recognized both internally and externally. In analyzing the various sources used for this study, I observed a great degree of consistency in relation to how the market and Natura itself see the organization. “Natura was able to link its image to the expr>GET ANSWER