Research the Internet using a search engine of your choice for internal and external data or information on one of the following companies: Uber, Verizon, Facebook, Microsoft®, Apple, Starbucks, Google™, General Motors, Amazon, Whole Foods Market, Capital One Financial, or Hyatt Hotels.
Discuss the selected company can improve within one of the following areas: customer service, employee morale, or greater market share.
Rate the company’s readiness for change using Table 4.1 “Rate the Organization’s Readiness for Change” in Ch. 4 of Organizational Change.
Replicate this chart, complete it, and submit it as an attachment to the written paper required for this assignment.
Write a 750- to 1,050-word paper, written in the third person voice, and address the following issues:
Evaluate the data to be used in internal and external organizational change management.
Describe the pros and cons of the information you gathered.
Articulate an effective improvement plan for the needed change
Discuss a vision for change, and craft a vision statement appropriate for the change sought.
Create a model to assess your company’s readiness for change. Describe your model and its components.
Include a conclusion to summarize your research and the company’s readiness for change.
Barthes (1964) defines the Syntagm as an elongated mixture of signs. Within semantic analyses, this would be something like a sentence, where each is intertwined to the other terms within the phrase. The Syntagm is likened to the system, which means other words within the mind, as in the case of the relations between “learning” and “internship” (Barthes, 1964, p. 58). Barthes goes further upon these minds by connecting them Semiologically to different systems, e.g. food. In food system, the systematic level becomes the various bags within a particular level (i.e. types of desserts), whereas the syntagmatic level becomes the menu choices selected for a full meal. Denotation and Connotation The words denotation and connotation were used by Barthes for investigating the correlation between systems. Semiological system can be thought of as consisting of an expression, a plane of content and a relation between the two. A connotation then unravels how one system can act as a signifier of this first relation, most especially how it represents the expression within the first system (Barthes, 1964). These elements were importantly useful for unravelling relations among systems of symbols, instead of just relations between elements. SEMIOLOGY AND ADVERTISEMENT The major common concepts in a highly distinctive market always comprise of marketing, advertising and communication. Especially, advertisements mainly bring the language, photo graphics, colours and other symbols for its own usage to make a product known and its grandeur on the customers and outside. In the current world, advertising is a large scale business and is a cogent part of the national economy in several sovereign countries.>GET ANSWER