Analyze a company or organization’s consumer behavior strategy for a
specific product or service that has not performed to sales expectations- Provide the background for the company and identify the consumer
behavior strategy that has not performed to sales expectations-
A macro-analysis of the current buying process of their targeted customers-
A diagnostic deconstruction and determination of the major influences on the company’s customers with respect to their motivations for buying the
company’s products/services-
Investigate how the company’s consumers acquire, remember, and use product Knowledge-
Create a new customer strategy for the company’s specific product or service that is currently not performing up to expectations-
