WAL-MART STORES: “EVERY DAY LOW PRICES” IN CHINA
please prepare a case brief analysis for the Wal-Mart case by answering the questions listed below. Each response must be 400 words, typed and double-spaced.
Case No. 1: Wal-Mart Entering China
1. Why has Wal-Mart been so much more successful than its competitors? What is Wal-Mart’s competitive advantage?
2. Please list and explain all the factors that contributed to Wal-Mart’s failure entering the Chinese market?
3. If you were the manager in charge of this international expansion, how would you solve this issue? Please provide a plan of action.
4. conduct a SWOT analysis on Wal-Mart.
5. based on your analysis (question no. 4), what would you advise the Wal-Mart’s Board of Directors to do?