Walmart and Nordstrom

Compare and contrast the strategic management of the following companies: Walmart, the world’s largest retailer who specializes in being the low-cost provider Nordstrom, the largest volume fashion retailer in the Western United States. Mission Statements: Compare Walmart’s and Nordstrom’s mission statements. What do they say about the companies? How does the mission statement affect your impression/expectation of what the customer experience might be for each store? If you have ever shopped at either, did your experience match your expectation created by the mission statement? Why or why not? 3. Positioning of Walmart & Nordstrom: · Brand attributes: What the brand delivers through features and benefits to consumer · Customer expectations (Customer experience with examples): What consumers expect to receive from the brand · Competitor attributes: What the other brands in the market offer through features and benefits for consumers. · Price: An easily quantifiable factor – One company’s prices versus that of their competitors’s 4. Distribution channels and competitive strategies 5. SWOT Analysis for Walmart & Nordstrom 6. Growth & Sustainability 7. Conclusion




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