Why do customers choose company?

For further information please see the Careers UC team in Building 1 or email careers@canberra.edu.au
Check out our website: www.canberra.edu.au/careers
Questions to Ask at the
Informational Interview
You have arrived at your Informational Interview and are greeted by the individual at the front desk.
When the interviewee comes out to meet you, introduce yourself. Thank your contact for his or her
willingness to meet with you, and re-emphasize that you are there to learn and gather information
about his or her career field. Use an informal dialogue during the interview.

Below are some typical informational-interview questions. Remember that you won’t have time to
ask anywhere nearly all of these questions, so target the ones you feel will be most useful to you
personally. Pick a dozen or so that get at what you most want to know.
Feel free to skip some — even most — of these questions or to substitute questions of your own — as
long as you don’t come off sounding like you’re there for a job interview.
Pay careful attention to what’s said by the person you interview and ask questions when something
isn’t clear. People are often happy to discuss their positions and willing to provide you with a wealth
of information.
Try to keep the conversation friendly, brief, and focused on the contact person’s job and career field.
You may want to get permission from your interviewees to record the conversations, but be aware
that transcribing recorded conversations can be very time-consuming.
• What is your job like?
o A typical day?
o What do you do? What are the duties/functions/responsibilities of your job?
o What kinds of problems do you deal with?
o What kinds of decisions do you make?
o What percentage of your time is spent doing what?
o How does the time use vary? Are there busy and slow times or is the work activity fairly
• Why did this type of work interest you, and how did you get started?
• How did you get your job?
o What jobs and experiences have led you to your present position?
• Can you suggest some ways a student could obtain this necessary experience?
• What are the most important personal satisfactions and dissatisfactions connected with your
o What part of this job do you personally find most satisfying?
o What part of this job do you personally find most challenging?
o What do you like and not like about working in this industry?
For further information please see the Careers UC team in Building 1 or email careers@canberra.edu.au
Check out our website: www.canberra.edu.au/careers
• What things did you do before you entered this occupation?
o Which ones have been most helpful?
o What other jobs can you get with the same background?
• What are the various jobs in this field or organization?
• Why did you decide to work for this company?
o What do you like most about this company?
o Do you find your job exciting or boring? Why?
o How does your company differ from its competitors?
o Why do customers choose this company?
o Are you optimistic about the company’s future and your future with the company?
o What does the company do to contribute to its employees’ professional development?
o How does the company make use of technology for internal communication and outside
marketing? (E.g. email, Internet, intranets, social media, video conferencing, etc.)
o What sorts of changes are occurring in your occupation?
• How does a person progress in your field? What is a typical career path in this field or
o What is the best way to enter this occupation?
o What are the advancement opportunities?
o What are the major qualifications for success in this occupation?
• What were the keys to your career advancement?
o How did you get where you are and what are your long-range goals?
o What are the skills that are most important for a position in this field?
o What particular skills or talents are most essential to be effective in your job?
o How did you learn these skills?
o Did you enter this position through a formal training program?
o How can I evaluate whether or not I have the necessary skills for a position such as
• How would you describe the working atmosphere and the people with whom you work?
o Is there a basic philosophy of the company or organization and, if so, what is it?
o Is it a people-, service- or product-oriented business?
• What can you tell me about the corporate culture?
o What is the average length of time for an employee to stay in the job you hold?
o Are there incentives or disincentives for staying in the same job?
o Is there flexibility related to dress, work hours, vacation schedule, place of residence,
o What work-related values are strongest in this type of work (security, high income,
variety, independence)?
• If your job progresses as you like, what would be the next step in your career?
o If your work were suddenly eliminated, what kinds of work do you feel prepared to do?
• With the information you have about my education, skills, and experience, what other fields or
jobs would you suggest I research further before I make a final decision?
• How is the economy affecting this industry?
• What can you tell me about the employment outlook in your occupational field?
For further information please see the Careers UC team in Building 1 or email careers@canberra.edu.au
Check out our website: www.canberra.edu.au/careers
o How much demand is there for people in this occupation?
o How rapidly is the field growing?
o Can you estimate future job openings?
• What obligations does your employer place have on you outside of the ordinary work week?
o What social obligations go along with a job in your occupation?
o Are there organizations you are expected to join?
o Are there other things you are expected to do outside work hours?
o How has your job affected your lifestyle?
• What is the salary ranges for various levels in this field? Is there a salary ceiling?
o What are the major rewards aside from extrinsic rewards such as money, fringe benefits,
travel, etc.?
o From your perspective, what are the problems you see working in this field?
o What are the major frustrations of this job?
o What interests you least about the job or creates the most stress?
• If you could do things all over again, would you choose the same path for yourself?
o Why? What would you change?
• What are the educational, requirements for this job?
o What other types of credentials or licenses are required?
o What types of training do companies offer persons entering this field?
o Is graduate school recommended? An MBA?
o Does the company encourage and pay for employees to pursue graduate degrees?
o Does your work relate to any experiences or studies you had in college?
• How well did your college experience prepare you for this job?
o What courses have proved to be the most valuable to you in your work?
o What would you recommend for me?
o How important are grades/GPA for obtaining a job in this field?
• How do you think my university’s reputation is viewed when it comes to hiring?
• How do you think graduation from a private (or public) university is viewed when it comes to

Sample Solution