Prior to beginning work on this discussion forum, read Chapters 8 and 9 of the text, and watch the video Objective Measure – Why Financial Leadership Matters (Links to an external site.).

Write: In your initial post, discuss the financial industry problems related to improving trust to effectively improve customer relationships. Make sure your post is more than 200 words and that you include a brief quote or paraphrase the video or reading material where appropriate (see the Writing Center’s Quoting, Paraphrasing, & Summarizing (Links to an external site.) guide for assistance with in-text citations).

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