This discussion board is the forum for hashing out the problems and options facing Cusack as he tries to
determine the best pricing strategy. There is no objective ‘right’ answer. Your learning – collectively and
individually – will not be tied to ‘who can get the correct answer first’ but rather to the debate and discussion.
Participating in this discussion will: (1) enable you to see some of the different paths that Cusack could take,
(2) allow you to identify the strengths and weaknesses of those paths by drawing on your analysis (on the ‘A’
board), (3) enable you to engage in meaningful, constructive debate.
Sample Solution
