Read case study: “ZOOMLION – AN OVERVIEW” on the page (23-26), and case study “THE VIRTUAL FARMERS MARKET’ on the page (168-169). In a 4 to 6 page written report, address the following questions:

  1. How relevant is marketing to an entrepreneurial waste management business? 2. How important is the involvement of an entrepreneur in the marketing success of his/her firm? 3. Logan Dairy makes handmade and award-winning goat cheese in Yorkshire. The cheeses are sold from the farm mainly to local delicatessens and restaurants throughout East and West Yorkshire. One of their most successful cheeses is rolled in freshly milled black pepper to give a light spicy crust to the cheese before it is packaged. What are the advantages and disadvantages for Logan Dairy of promoting their products using the Virtual Farmers Markets? 4. Why would customers want to buy Logan Dairy cheeses from a local delicatessen? How would Virtual Farmers Market communicate the products’ values and benefits in ways that mimic ‘real’ marketing communications? 5. What would you include in a communications mix to promote Logan Dairy cheeses and why? Document your citations throughout the text of your report; APA is the accepted format for all Westcliff University classes. Your papers must include an introduction and a clear thesis, several body paragraphs, and a conclusion. Top papers demonstrate a solid understanding of the material AND critical thinking. *Please refer to the Grading Criteria for Comprehensive Leaming Assessments (CLAs) on page 20- 21 of the syllabus for specific guidelines and expectations.




Sample Solution