Read the article “Utilizing and Teaching Data Tools in Excel for Exploratory Analysis” from this unit’s studies before beginning this discussion.
Link to Article:https://www-sciencedirect-com.library.capella.edu/science/article/pii/S0148296309000642
For this discussion:
Discuss the application of data mining as exploratory tool in business intelligence gathering.
Review the limitations of data mining as a predictive model in creation of business intelligence.
Sample Solution