Question 1: Entrepreneurs have been identified as having certain traits and characteristics. Discuss the extent
to which GoPro founder Nick Woodman exemplifies these traits and characteristics. Justify your response with
reference to academic sources (e.g. academic journal articles, textbooks, etc.).
Question 2: Peter Drucker, a leading scholar in the fields of entrepreneurship and marketing, is cited in your
unit material numerous times. When speaking of entrepreneurship, Drucker once stated: ‘Most of what you
hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with
genes. It’s a discipline and like any discipline it can be learnt’.
What evidence exists in the GoPro case study that supports and/or refutes this statement? Ensure your
argument(s) are developed through direct reference to concepts, tools and techniques evident in the unit
material.
Sample Solution
