Prior to beginning work on this discussion forum,
Read
• Week 4 Lecture
• Chapter 7 of the course text, Principles of Marketing
Geodemographic Segmentation: Finding Your People
Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments, and the relative attractiveness of these segments for your product or service can be determined.
In this discussion forum, you’re going to take the geodemographic system Claritas (Links to an external site.) and determine which segment best describes you. Then, exploring map data, you’ll assess how common your segment is for where you live and where you could live among more people like yourself! Finally, with knowledge of your segment’s profile, you’re going to suggest a promotion for your internship brand targeted specifically to your segment.
INSTRUCTIONS:
PART 1A – VISIT CLARITAS ZIP CODE LOOK-UP
Enter your zip code and hit submit: (30030) ( Claritas ZIP Code Look UP)
ps://claritas360.clarhttitas.com/mybestsegments/?ID=64&menuOption=learnmore#zipLookup
Review the information including the “Households by income”, “Household Composition”, “Popularity by Race and Ethnicity”.
PART 1B- Discuss, in detail, to what extend does the info match you and your household and how common your segment is where you live.
Part 2 a- Now it’s time to think deeper about segmentation and targeting to market your proposed product or service for your internship company. ( TACO BELL)
Sample Solution
