Music Streaming Analyzing the Industry and Organization: Familiarize yourself with the industry and your selected firm. You should use publicly available information to begin your analysis: the organization’s Web site and corporate section is often the best starting point. There is abundant research available on the industry and organization. Remember, however, that you are using the Web site as a source of data for the analysis; do not simply copy material off the Web site. Your assignment is an analysis, not a data-dump. In addition, the FT.com, Wall Street Journal, Bloomberg or Lexis-Nexis database provides useful material on many organizations. Questions to cover in your Analysis: Your analysis should lead you to answer the following questions: Question 1: Using Porter’s five forces and PEST framework analyze the main forces that have an impact on profitability in the chosen industry. Pay particular attention how these forces have evolved as a result of COVID-19. (Max 500 words) Question 2: What are the unique resources and capabilities (if any) that give your chosen firm the market power to compete effectively in this fiercely competitive market? Evaluate the effectiveness of these resources and capabilities in home and global markets (Max 500 words) Question 2: Identify and discuss the business models which are emerging in the industry as a result of COVID-19. Having discussed the industry context, assess the strengths and weakness of your chosen firm’s business model. You may want to consider both near and long-term possibilities. (Max 500 words) Question 4: If you were invited to a lunch with the board members of the firm with a specific mandate to provide a set of strategic recommendations for short, medium and long term that will enable the firm to build a sustainable competitive position in global markets, what would your strategic recommendations consist of? Pay specific attention to applying frameworks from the blue ocean strategy to discuss the moves your chosen firm may make.
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