1. What are the proposed strategic and financial benefits for the merger?
    the question basically means:
  2. Elaborate upon how your preferred short- and long-term recommendations are the best course of actions for the company – versus alternatives — and how they will address the issues that became apparent from the analyses.
  3. If room, it is helpful to discuss any challenges or limitations with the best option and how the managers can be overcome these challenges/limitations during implementation.

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