SCENARIO 1:
MBA PROGRAM CONTENT
The College of Business is taking inventory of its offerings and wants to know if it needs to add any additional areas of concentration. Currently, the areas of concentration offered in the Emphasis on Master of Business analyst MBA program. https://twu.edu/business/mba/mba-business-analytics/
Specifically, COB wants to measure and understand the following: • Are students satisfied with the current offerings? Is it meeting their needs? • Do students want any additional areas of concentration? • If yes, what areas?
B A C K G R O U N D / I N TR O D U C T I O N : A short paragraph introducing the topic you have selected; how it might help the College of Business.
• R E S E A R C H O B JE C TI V E S : Specify clearly what you want to achieve with this research study. An ideal research proposal should have no more than one objective. You are welcome to focus on a subsection of the bullets under your chosen scenario.
• R E S E A R C H Q U E S T I O N : As discussed in the slides, your research question needs to be derived from the research objective. Stick to ONE research question. Don’t make it complicated.
• I D E N TI F Y Y O U R V A R I A B L E S : Name and define your variables
• R E S E A R C H D E S I GN :
o Type of research design you propose using (exploratory/descriptive 1)
§ If you are using exploratory research, specify the type of exploratory design (focus
group/depth interview/secondary data/case study) and why.
§ For survey research, everyone should use an online web survey. You will be using
psychdata.com to build your online survey (not survey monkey or any other program).
You will use my account (details of which will be shared in Paper 2.) An online survey is
appropriate for your population because all MBA students are computer literate and
have an e-mail account that is verified and currently in use.
o Sample specification
§ Define your population
§ Pick a sample size 2
§ If you are proposing exploratory research, specify how you will conduct it. For example,
if you want to use focus groups, you need to specify: number of focus groups; number
of people per focus group; what you hope to obtain from the focus group.
Sample Solution
