In the Fall of 2021 the members of the Global Committee of Ab-Inbev (https://www.ab-inbev.com), discussed their strategy for Qatar’s World Cup (https://en.wikipedia.org/wiki/2022_FIFA_World_Cup), which to succeed had to enhance the reputation of the company and the global value of its Budweiser brand.
” They were taking into account Qatar’s social, economic, political, legal, and religious policies / practices. “
The company established and interdisciplinary committee, especially set up for this event (with representatives from different global functions: marketing, sales, reputation, crisis management, communications, regulatory, legal, human rights, security, and from all zones where the company operates).
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