The role of public relations in an integrated marketing campaign.

Discuss the role of public relations in an integrated marketing campaign.

 Discuss the role of public relations in this integrated marketing campaign. In this scenario, did public relations and marketing work collaboratively to
relay a cohesive message? How so?
 What strategies or tactics were used to do this successfully?
 Discuss the relationship between public relations and marketing.
 What key performance indicators (KPIs) do you think you would be looking for in this scenario?
 Is there anything you would change in order to create an even stronger, more cohesive message? Explain.