In your case study paper, you will address the following questions:
What was the major issue facing Emerson & GEODIS with respect to supply chain management issues?
How did Emerson & GEODIS overcome the issue?
On a scale of 1-10, with one being terrible and 10 being fantastic, how would you rate Emerson & GEODIS’s ability to serve their customers? Please be explicit in identifying why you chose the number that you did.
With respect to the eight essentials of CRM identified on page 63 in the textbook, choose two of them that you think Emerson & GEODIS addressed very effectively and choose two of them that you think Emerson & GEODIS could improve upon. Please be explicit in your explanation.
Rapid Time to Value
Point and Click Customization
360-Degree Customer View
Real-Time Visibility
No More “Defective” Data
High Adoption
Extending Your Success
Broad Community
