When it comes to PR, one of the most important parts of the job is dealing with the press. Depending on your client’s profile, this can be easy or extremely difficult. For example, if you’re an entertainment firm working for a B-list celebrity that no one has heard of then getting media attention will be more achievable than if you were working for Mark Zuckerberg (an unlikely scenario, I know…).
Before we start, though; what makes Facebook so interesting? Well,, it all began back in 2004, when Harvard student and computer genius Mark Zuckerberg set out to make his final year project “Facemash” – an application where students could vote on two people’s attractiveness. If only he knew how popular this site would soon become! Fast forward a few months, and Zuckerberg had created Thefacebook.com, which would eventually become Facebook.
The first thing to note is that PR was very different back then—especially when it came to communicating with the media. In those days, if you wanted to get in touch with a journalist, you had to pick up the phone and call them (or send them an email if you were lucky). This was before the days of social media and instant communication, so it was much harder to get your story heard.
With the launch of Thefacebook.com, Zuckerberg and his team were quickly inundated with requests from journalists all over the world. Unfortunately, they didn’t have a clue how to deal with them! They hadn’t hired a PR team to help them, so they were left alone to fend off the media. go For The delhi pr agencies
It didn’t take long for one journalist, in particular, to get suspicious. Tech reporter Adam L. Penenberg was intrigued when he received a press release about this new social network that no one had ever heard of.
He quickly contacted Zuckerberg and Facebook’s COO, Chris Hughes, via email and asked for an interview with both men. What happened next was something no PR pro would be happy with… Zuckerberg replied back, saying “I don’t want to meet anyone from Newsweek.” He obviously wasn’t serious, but it gave Penenberg even more reason to investigate further-which is exactly what he did!
After some more research and digging, Penenberg discovered that Facebook was actually a replica of Xanga.com – a much smaller social network that launched back in 1999. Penenberg also discovered that two of Facebook’s team members had copied their own personal profiles from one website to another. And Mark Zuckerberg? Well, apparently he just ripped off The Facebook page full stop! Are you looking pr agencies in delhi
This is where the story gets good, though, because instead of shutting up and accepting defeat, Mark went on to do something I doubt any PR advisor would have ever suggested. He actually admitted it all.
On May 26th 2004, Zuckerberg posted an open letter to his userbase saying “Yes, we have used many ideas from Xanga” but the reason they did so was that Zuckerberg admired their work. After admitting what happened, he also promised to change the site’s privacy settings so that users had more control over their personal data.
The thing I love about this story is that Zuckerberg didn’t try to cover it up or hide it from the press. He actually owned up to his mistakes and dealt with the consequences head-on. This is something that we see a lot less of today, especially with the rise of social media and its ability to quickly spread news (both good and bad). Are you looking pr agencies in delhi
What can we learn from all of this?
PR has changed a lot over the years, especially when it comes to communicating with the media.
It’s important to be prepared for any situation, especially if you’re dealing with journalists.
Owning up to your mistakes can sometimes be the best thing you can do.
Social media is a powerful tool that can help or hurt your brand, so use it wisely.
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
