This is a case study on Think Research Company – https://www.thinkresearch.com/ca/
aimed at understanding their deeper design, innovation and marketing principles, which propelled this start-up to success. Remember the all important
human drama, and cover major business and creative personalities behind the success. DATA COLLECTION
For your report, collect data, using a mixed or multi-modal method, which may include: field studies,
direct observations, interviews, examinations of records, archived information and samples of related
press clippings, marketing materials, advertising, promotions, packaging, etc. Be open minded, as many key variables will emerge only during your data
collection phase. Collect data in a variety of formats to richly illustrate and support your case.
in 1 page answer these 2 questions : ( so half a page for each answer)
1. ideation phase analysis : What was their compelling value proposition?
2. configuration phase analysis: How did they build and deliver interaction platform of their minimum viable product (MVP)?
