o Objectives. What are realistic goals given 5C conditions?
o Strategic considerations
– Target market(s)
– Is firm pursuing right target market?’
– Are there ways the firm needs to understand the target market better?
– Value proposition
– Does the value proposition align with the job customers want done?
– Are there ways POP and POD should be made more compelling?
– Positioning
– Should positioning be kept the same or altered?
