Answer the below prompt with an 800-1000 word response (about 3-4 double spaced pages). In addition to demonstrating a clear and compelling
engagement with course material, your response must cite and make use of AT LEAST one scholarly source and/or one popular press source. These sources
must be taken from your own research, not class materials. Please use the citation style of your choice in text, and be sure to include the full citation at the
bottom of your post.
PROMPT 3: Using the cultural studies model examining industry/production, text, and audience/reception, argue an original position about your media text based on your viewings and readings.
Readings: Storey, John. Cultural Theory and Popular Culture: An Introduction (Ninth Edition)
Storey, John (Ed.). Cultural Theory and Popular Culture: A Reader (Fifth Edition)
M 11/7: Hegemony
Introduction: Ch. 4, “Marxisms—Hegemony” pp. 80-83
On Canvas: James Lull, “Hegemony”
Reader: Ch. 11, Antonio Gramsci, “Hegemony, Intellectuals, and the State”
W 11/9: Stuart Hall & The Founding of Cultural Studies
On Canvas: Douglas Kellner, “Cultural Studies, Multiculturalism, and Media Culture” and Stuart Hall, “Encoding/Decoding”
F 11/11: Cultural Studies in Practice
On Canvas: John Fiske, Understanding Popular Culture, “The Jeaning of America” (pp. 1-21)
Reader: Ch. 53, John Fiske “The Popular Economy”
Assign Practicum Journal 3
M 11/14: Media Industry Conglomeration
On Canvas: Alderman, “Analyzing Trade Magazine/Journal Articles”
W 11/16: Media Industries and/as Texts
On Canvas: Todd Gitlin, Inside Prime Time Ch. 5, pp. 63-85
F 11/18: Media Texts
On Canvas: Horace Newcomb and Paul Hirsch, “Television as a Cultural Forum”
View (link on Canvas): Father Knows Best, “Betty, Girl Engineer”
W 11/30: (Para)Textual Analysis
On Canvas: Jonathan Gray, Show Sold Separately, Introduction & Chapter 1 (pp. 1-46) (note: you must be logged into the library’s website)
F 12/2: Audiences & Cultural Capital
Reader: Ch. 18, Pierre Bourdieu “Distinction & The Aristocracy of Culture”
M 12/5: Audience Taste
On Canvas: Michael Z Newman and Elana Levine Legitimating Television (Introduction)
