Cost-Volume-Profit Analysis for Forever Pure
Break-Even Analysis at Current Sales Mix
Faucet Filter:
– Selling Price: $72
– Variable Cost: $20
– Contribution Margin per Unit: $72 – $20 = $52
Pitcher-Cum-Filter:
– Selling Price: $88
– Variable Cost: $16
– Contribution Margin per Unit: $88 – $16 = $72
Sales Mix:
– 2 faucet filters for every 3 pitcher-cum-filters
Given that fixed costs are $960,000, the contribution margin ratio for the current sales mix is calculated as follows:
Contribution Margin Ratio = (Contribution Margin per Unit * Units Sold) / Total Sales
Let x be the number of pitcher-cum-filters sold. Then, the number of faucet filters sold will be (2/3)x.
Using the contribution margin ratio formula and the sales mix ratio, we can calculate the break-even point in dollars and units for each type of filter.
Break-Even Analysis with New Production Equipment
With the new production equipment:
– Fixed Cost Increase: $166,400
– Variable Cost Reduction for Faucet Filter: $4
– Variable Cost Reduction for Pitcher-Cum-Filter: $8
The contribution margin per unit for each filter type will change based on the new variable costs. Using the updated contribution margin per unit and the increased fixed costs, we can determine the new break-even point in units for each type of filter.
Comparison between Old and New Production Equipment
To determine the total sales level at which Forever Pure would be indifferent between using the old equipment and buying the new production equipment, we need to calculate the total contribution margin for both scenarios and find the point where they are equal.
Decision on Buying New Production Equipment
Considering total expected sales of 23,000 units, Forever Pure should compare the total contribution margin under both scenarios (old equipment and new equipment) to decide whether buying the new production equipment is financially viable.
Lessons Learned on Cost-Volume-Profit Analysis and Decision Making
Through this analysis, Forever Pure can gain insights into its cost structure, pricing strategies, and break-even points for different product lines. Cost-volume-profit analysis helps in understanding the relationships between costs, sales volume, and profitability. By evaluating different scenarios and considering factors such as fixed costs, variable costs, selling prices, and sales mix, companies can make informed decisions regarding pricing, production levels, and investments in new equipment. This exercise highlights the importance of conducting thorough cost-volume-profit analysis to optimize financial performance and strategic decision-making in a competitive market environment.