The use of Geographic Information Systems (GIS) in building Business Intelligence

by | May 25, 2025 | Essays

 

Consider the use of Geographic Information Systems (GIS) in building Business Intelligence (dashboard) tools.

You have been asked to present your findings to the top management of your company.

You are required to submit a ten-slide PowerPoint presentation of your analysis:

How can enterprise dashboards provide business intelligence for managing your Customer Relationships?

You will use your textbook, the university digital library and online resources with proper citations.

Your slide presentation must have three parts:

Review of source(s)
Opinion and commentary
Citations

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

  • Leveraging GIS in Business Intelligence Dashboards for Enhanced Customer Relationship Management

    Presenter: [Your Name/Role]

    Date: May 25, 2025

    Audience: Top Management

    Introduction: The Power of Location Data

    • In today’s competitive landscape, understanding “where” is as critical as understanding “what,” “when,” and “how much.”
    • Location intelligence transforms static data into dynamic insights, offering a strategic advantage.
  • This presentation explores how Geographic Information Systems (GIS) integrated into Business Intelligence (BI) dashboards can revolutionize Customer Relationship Management (CRM).

Part 1: Review of Source(s) – Understanding GIS & BI Dashboards

What is Geographic Information Systems (GIS)?

  • Definition: A system designed to capture, store, manipulate, analyze, manage, and present all types of geographical data.
  • Key Capabilities:
    • Mapping: Visualizing data on a map.

  • Leveraging GIS in Business Intelligence Dashboards for Enhanced Customer Relationship Management

    Presenter: [Your Name/Role]

    Date: May 25, 2025

    Audience: Top Management

    Introduction: The Power of Location Data

    • In today’s competitive landscape, understanding “where” is as critical as understanding “what,” “when,” and “how much.”
    • Location intelligence transforms static data into dynamic insights, offering a strategic advantage.
  • This presentation explores how Geographic Information Systems (GIS) integrated into Business Intelligence (BI) dashboards can revolutionize Customer Relationship Management (CRM).

Part 1: Review of Source(s) – Understanding GIS & BI Dashboards

What is Geographic Information Systems (GIS)?

  • Definition: A system designed to capture, store, manipulate, analyze, manage, and present all types of geographical data.
  • Key Capabilities:
    • Mapping: Visualizing data on a map.
    • Spatial Analysis: Identifying patterns, relationships, and trends based on location.
    • Data Visualization: Presenting complex data in an intuitive, geographic context.
  • Why it’s Powerful: Adds a crucial “where” dimension to traditional business data, revealing spatial relationships and insights.

What are Enterprise Business Intelligence (BI) Dashboards?

  • Definition: Interactive visual displays of key business metrics, performance indicators (KPIs), and data trends.
  • Purpose:
    • Provide real-time insights for informed decision-making.
    • Monitor organizational performance at a glance.
    • Identify emerging trends and anomalies.
    • Enable users to drill down into underlying data for deeper analysis.
  • Typical Components: Charts, graphs, gauges, tables, and filters.

The Synergy: GIS + BI Dashboards

  • Integration: GIS capabilities are embedded within BI dashboards, allowing traditional business data to be visualized and analyzed on a map.
  • Transformation: Transforms tabular data (e.g., sales figures, customer demographics) into actionable, location-based intelligence.
  • Enhanced Understanding: Enables a holistic understanding by answering “where” questions alongside “what,” “when,” “who,” and “how much.”
  • Example: Visualizing sales performance by region on a map, rather than just in a table, immediately highlights geographical strengths and weaknesses.

Part 2: Opinion and Commentary – GIS-Powered BI for CRM

Enhancing Customer Relationship Management (CRM) with GIS Dashboards

  • GIS-enabled BI dashboards provide unparalleled spatial intelligence for managing customer relationships.
  • They move beyond traditional customer data to visualize the entire customer landscape, revealing patterns and opportunities previously hidden.
  • Overarching Benefit: A truly holistic, location-aware customer view that drives proactive and personalized engagement.

Specific Applications: Customer Segmentation & Targeting

  • How it Works:
    • Map customer locations, overlaying with demographic data (e.g., income levels, age groups, household size).
    • Analyze purchasing history, product preferences, and service usage patterns geographically.
    • Identify spatial clusters of high-value customers or specific customer segments.
  • Business Value for CRM:
    • More Precise Targeting: Pinpoint optimal locations for direct marketing campaigns, localized promotions, or new service offerings.
    • Improved Customer Acquisition ROI: Focus resources on areas with the highest potential for new customer growth.
    • Example: A retail company can identify neighborhoods with a high concentration of its target demographic who are currently underserved by competitors, guiding new store placement or targeted advertising.

Specific Applications: Service Delivery & Optimization

  • How it Works:
    • Visualize real-time locations of field service technicians, delivery vehicles, and customer service requests on a map.
    • Analyze service request density, response times, and travel patterns.
    • Overlay with infrastructure data (e.g., road networks, traffic conditions).
  • Business Value for CRM:
    • Optimized Field Operations: Efficient routing for technicians, reducing travel time and fuel costs.
    • Improved Response Times: Faster resolution of customer issues, enhancing satisfaction.
    • Proactive Service: Identify areas with recurring service issues or potential service gaps, enabling proactive intervention.
    • Example: A utility company can dispatch repair crews more efficiently during an outage by visualizing customer reports and crew locations, minimizing downtime for affected customers.

Specific Applications: Risk Management & Market Expansion

  • How it Works:
    • Overlay customer data with external spatial datasets like natural disaster zones, competitor locations, population growth trends, or infrastructure development plans.
    • Identify customer segments vulnerable to specific risks (e.g., flood zones).
    • Analyze market saturation and potential for new market entry.
  • Business Value for CRM:
    • Proactive Customer Communication: Alert customers in disaster-prone areas, offer specific support, or adjust service delivery.
    • Informed Strategic Expansion: Identify optimal locations for new branches, retail outlets, or service centers based on demographic shifts, competitor analysis, and accessibility.
    • Reduced Market Entry Risks: Make data-driven decisions on where to invest for growth, minimizing speculative ventures.
    • Example: A bank can analyze population density, competitor branch locations, and local economic indicators to strategically plan the opening of a new branch, ensuring it serves an unmet need and maximizes potential customer base.

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