In no more than 400 words explain how Financial Product Advice differs from Providing factual information and give clear real­-life examples of each

Key points:

providing good quality factual information is to be encouraged and can be a very useful service for consumers;
we will not consider factual information given by you to be financial product advice if you clarify with the client at the outset that you are providing

factual information, and that the information is not intended to imply any recommendation or opinion about a financial product;
you can provide factual information to clients even if you have personal information about the client. We will not consider this to be personal advice merely

because you have some personal information about your client;
and

if you have personal information about a client, it is possible to adjust the factual information you give to that client to ensure that the information is

relevant to them.

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