Advertising Sales Proposal/Presentation Budget: $10,000 Campaign: 6 months
Step 1: Research a local in State College, PA, USA, business that you want to put together an advertising campaign for. Call and set up an appointment with the owner or key employee of that business. Before your meeting, you should conduct some research on that business. Check their website. Check their social media. Do research online on their business category. For example, if its a car dealership, do research on how car sales are nationally so far in 2019.
Step 2: Conduct the interview with your local, area business in State College/Centre County. You’re basically doing a SWOT analysis to find out how you can help their business through advertising. Explain to them that this is for a class and shouldn’t take more than 30 minutes to complete. Use questions from the list below. You don’t have to ask all these questions – only the ones that you feel are most appropriate for the business you have chosen.
How did you get started in the business? What’s most enjoyable about being in the business? What’s the toughest part of being in the business? What is the most important thing for consumers to know about you today? Tell me about your busiest day.
You have a wide selection of products and services on your website. Are you targeting higher end? Average quality? Lower-end? Is there a product or service you would consider your specialty? Are those your best sellers? What would the worst sellers be? Anything you like to feature, perhaps because of a higher profit margin?
Before starting to analyze the correlation between these two aspects, a clear picture of what employee training and development mean could prove extremely useful. First, a clear delimitation should be made among three concepts that people often confuse. These are education, training, and development. The first one consists of preparing an individual’s mind in a framework that is different from the organization. The second refers to attending courses aimed at improving skills, knowledge or attitudes for appropriately achieving a certain task within an organization, while the third is the natural result of the first two and is represented by the growth of the individual in terms of ability, understanding and awareness (www.accel-team.com). This triangle proves to be indispensable to company performance as it allows employees to account for more tasks that are difficult. In addition, it accommodates newcomers to the organization’s performance standards and helps them act within the same competitive pattern responsible for the company’s success. Further, it enhances the organization’s efficiency and effectiveness, it responds to legislative requirements regarding health or safety, and sets an adequate framework for informing employees on changes that have been made and the courses they have to attend in order to cope with modifications. Detecting the personnel’s needs requiring employee training and development programs is very difficult. However, task as managers can rely on various sources such as common sense (for instance, the implementation of new technologies undoubtedly represents a solid reason for training) and negative aspects that statistics reveal (the decrease of output per employee, lower performance indices, behavioral problems like absences, sickness, lateness etc.). Furthermore, government recommendations, predictions, specialists’ advice, alarm triggers pulled by specialized journals or confessions made by other organizations which have encountered a certain problem also are other sources on which task managers can rely. Training and development may be achieved in both formal and informal ways. The former cate>GET ANSWER