Look at advertising that is marketed toward a particular demographic or group of people (such as children). What techniques are used in these ads? What kind of commodity narratives appear frequently? Why?
Choose an ad campaign and explore how race, gender, sexuality, etc. is represented in the campaign. • Dig deeper into product placement! Perhaps consider product placement in forms of entertainment media that we didn’t look at in class (such as videogames, comic books, or sports!) • Investigate subculture and how it challenges (or fails to challenge) hegemonic consumer culture. Choose one subculture as your case study. • Explore Ad Busters and culture jamming further. • Look at advertisMg that is marketed toward a particular demographic or group of people (such as children). What techniques are used in these ads? What kind of commodity narratives appear frequently? Why?
Sample Solution
