Select one of the Organizational Structures from your reading for Sun City.
Create a Future State Organizational Chart for Sun City. You may use a presentation tool of your choice. There are numerous organizational chart format inserts available in popular software. Microsoft Word and PowerPoint have Hierarchy charts found on the Insert tab under SmartArt. Your organization chart should contain the title of the job function, even if no Sun City employee currently fills that role. You may also recommend a reporting structure for the existing employees within the new structure.
Many studies have conducted research on relationship between market orientation and performance ( Pelham 2000; Slater and Narver 1994), with general empirical backing that market orientation enhances competitive advantage and hence firm performance. (c.f.,Kirca et al. 2005). For the purpose of this research as per the operationalization of the construct by Jaworski and Kohli, 1993, market orientation (MO) is considered as a reflective construct comprising of market intelligence generation capability, market intelligence dissemination capability, and responsiveness to market intelligence Based on the above discussion the following hypothesis has been made: H2: The relationship between market orientation of firms and its competitive advantage is significant h 2 a: Market Intelligence generation capability positively affects firm competitive advantage h 2 b: Market Intelligence dissemination capability positively affects firm competitive advantage h 2 c Responsiveness to market intelligence positively affects firm competitive advantage Dynamic Marketing capabilities -Interaction effect of Market Orientation and Competitive advantage Extant research scholars have generated much debate on the exact role of market orientation and the mechanism through which it influences firm competitive advantage and performance and the key question remains as to “How does market orientation (actually) contribute to firm competitive advantage?” (Hult et al. 2005). An >GET ANSWER