“Attitude Clothing”

Re: ACI Case Study
We have been approached by a new startup company “Attitude Clothing, Inc.”, (or ACI), which has an innovative new line of business clothing that reflects a person’s mood. Their research and development
department has teamed up with expert mood psychologists to create clothing of a certain color, material, and design which will reflect a person’s attitude and mood. ACI also manufactures the “AT-ME”, which is a specially
designed attitude meter that determines a person’s attitude, and suggest the appropriate clothing to be worn that day.
ACI’s marketing campaign is “Wear your attitude on your sleeve”. ACI is promoting this clothing as a way to increase better communication among workers because co-workers will know just by looking at someone how
to approach them. ACI’s business strategy is to provide high quality customer service along with this unique product. ACI recognizes that this high end product comes with a high price tag, and wants its employees to
create a service-oriented atmosphere for which customers are willing to pay.
Consequently, ACI’s sales staff is essential to its success as the sales staff must be highly motivated to get the unique product off the ground. I am bringing you in as an expert to create a system for ACI’s sales staff that
motivates them and creates a competitive advantage over other clothing lines to assure ACI’s success.
What behaviors would you advise ACI to look for in hiring ACI’s sales staff?
What goals would you set for the sales staff, given your answer to number 1?
What types of reward systems would you advise ACI to set up to reward the behaviors and goals you have outline? Discuss in detail 4 types of reward systems, and explain why you chose these. Identify the difference between intrinsic and extrinsic rewards as you describe these.

Sample Solution