Blue Ocean Strategy Part 2

Describe the strategy of a company (BTL Aesthetic) or product with which you are familiar and evaluate the issues in the case you choose using the concepts and tools of the Blue Ocean Strategy approach focusing on:

a) Strategic formulation

b) Strategic implementation

c) Strategy outcomes and achievements (actual or envisaged)

What impediments to strategic decision making, strategy formulation and implementation may have affected or may affect the case you choose and how were or might such issues address or avoided?









Sample Solution