1. Brief overview [Brand Summary & Social Media Accounts]
     Find creative store/business name [Doesn’t exist].
     Describe the industry and company.
     Create proper social media accounts [such as Twitter, Instagram and Snapchat]. And provide screenshots of the accounts that you’ll use across all social platforms.
     Explain the competitive advantage in order to show how the company can realize significant gains by using SMM and what do you want to achieve with social media?
  2. Audit your social media platforms performance [2 marks]
     After creating your social media accounts, share it with your colleagues.
     All students are required to participate/engage [likes, comments, tags or share] and provide screenshots.
     Social media marketing statistics will give you the vision you need to improve your plan, check your account’s statistics [ex: Twitter analytics, Instagram Insights] and attach a screenshot to your report.

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