- Select a fashion item currently in your closet (or on your person). What is the brand name of the product? Look at the label; in what country was it produced? Describe the supply/value chain for this product, including material, brand, and retail aspects.
- Think of your three favorite fashion brands. What category of brand are they? How does the fashion brand company convey a brand identity for each of them? What is the brand image for each?
- What are some examples of licensed fashion products that you own? In which category of licensed goods does each product fall? What characteristics of the property or product were appealing to you as a consumer? Why?
Sample Solution
