Industry-wide, sales at brick-and-mortar retail stores have been steadily declining for years. Potential customers may continue to visit retail stores to view items but often make the purchase digitally through Amazon or other online retailers. Being used as a showroom has led many established retailers to close their doors
Simulated Business Scenario:
Indira has been Best Buy’s VP of Merchandising since 2009. She has helped the brand come through the Great Recession of 2008-09 as a leader in the US consumer electronics market. Jack Xi, Best Buys’ CEO is asking Indira for a go-forward plan that the brand can use to futureproof against upcoming shifts in the retail industry. He wants a plan that addresses a quick look into the past and a peek into the future. How would you advise Indira to respond to these questions?
Sample Solution
