Create a PR Plan/Proposal
Choose a real company that could use your PR expertise to freshen up their image (example: their
brand/product isn’t as popular as it used to be; you think they should reach a new demographic, or you
just think this company/brand should be promoting better). Your paper is to include a clear outline of a PR
Plan including the new message you are promoting and the following (but not limited to):
• Research and findings: Which research methods would you use/propose they use? Why did you choose
them? Is there any existing research you could use to help define a strategy? Select at least 2 research
methods.
• Action Planning – Include all 7 elements we’ve discussed. (Special instructions for some of the elements
include: Tactics – use at least 2 tactics that DO NOT include social media; 1 extra tactic CAN be social
media; Budget –$20K max (you don’t have to spend it all but this is the max you can use); Timeline – 3
months clearly
outlined with all activities)
• Communication – What form of communication will you use to reach your audience? Who will be your
spokesperson? What is your main message(s)? Which types of media outlets will you target and why?
Specify at least 3 traditional media outlets, including name of each outlet — newspaper, magazine, radio,
television — you would pitch and why you chose them?
• Evaluation – What sources would you use to evaluate the campaign if it were real? How will you evaluate
the success of the campaign if it were real? This shouldn’t include any fabricated data.
sample Solution
