GOALS:
The three goals for BILS Assignment 3 are to:
- Develop conclusions and recommendations for a Business Report; and
- Write a Business Report Executive Summary
- Provide a list of References, in APA style [only if you have not done assignment 2, which requires APA References] to document sources and demonstrate knowledge of citation.
Task:
You will write a Business Report Executive Summary. The executive summary should make sense on its own. The executive summary helps the reader quickly grasp the report’s purpose, conclusions, and key recommendations. You may think of this as something the busy executive might read to get a feel for your report and its final conclusions. The executive summary differs from an abstract in that it provides the key recommendations and conclusions, rather than a summary of the document. The format is provided on page 3 of this handout and an example is provided on page 4. The Business Report Executive Summary includes three sections:
- Purpose and Method. A review of your research question and method (e.g., what databases, journals, etc. did you search; what searches did you run);
- Conclusions. The main conclusions you drew from the 5 articles you read. These conclusions should: (a) interpret and summarize the findings; (b) say what they mean; and (3) relate the conclusions to the report’s issue/problem; and
- Recommendations. The main recommendations that relate to your research question and the conclusions you reached. The recommendations are specific, action-oriented suggestions to solve the report’s research question.
LOGISTICS:
By the beginning of class on XXXX, please:
- Upload a copy of your Business Report Executive Summary to the Assignment Submission Section on the course’s Blackboard page.
OVERALL BUSINESS STRUCTURE AND PARTS:
The modern business approach is direct (or deductive, to use a more sophisticated term). This approach presents the conclusions or recommendations near the beginning of the report, and the report provides justification for these recommendations.
The business report may contain the following parts: 1) a covering letter or memorandum; 2) a title page; 3) an executive summary; 4) a table of contents; 5) an introduction; 6) conclusions; 7) recommendations; 8) findings and discussion; 9) a list of references; and 10) appendices
CONCLUSIONS/RECOMMENDATIONS:
A business report usually needs both conclusions and recommendations. The difference between conclusions and recommendations in a report lies in the orientation to time.
Conclusions typically relate to the present or past situation. When writing conclusions: 1) interpret and summarize the findings; 2) say what they mean; 3) relate the conclusions to the report issue/problem; 4) limit the conclusions to the data presented; 5) do not introduce new material; and 6) be objective avoid exaggerating or manipulating the data.
(Guffey, Rhodes & Rogin, 2001,, p. 391)
Recommendations are oriented to the future: what changes are recommended, or what actions are recommended for the future? They are specific, action-oriented suggestions to solve the report problem.
When writing recommendations: 1) make specific suggestions for actions to solve the report problem; 2) avoid conditional words such as maybe and perhaps; 3) present each suggestion separately and begin with a verb; 4) describe how the recommendations may be implemented (if you were requested to do this); and 5) number the recommendations; and 6) arrange the recommendations in an announced order, such as most important to least important.
(Guffey, et al.2001, p. 392)
CONCLUSIONS/RECOMMENDATIONS EXAMPLES
CONCLUSIONS RECOMMENDATIONS
Home and family responsibilities directly affect job attendance and performance. Provide managers with training in working with personal and family matters.
Time is the crucial issue to balancing work and family income. Institute a flextime policy that allows employees to adapt their work schedule to home responsibilities.
A manager supportive of family and
personal concerns is central to a good work environment. Publish a quarterly employee newsletter devoted to family and child-care issues.
(Adapted from Guffey, et al. 2001, p. 391-392)
BUSINESS REPORT EXECUTIVE SUMMARY ASSIGNMENT FORMAT
The business report executive summary assignment should have the following format:
Name(s)
BBA 204 – Business Information Literacy Project
Professor
Date
Executive Summary
Topic at Organization
- FIRST SECTION: PURPOSE AND METHOD : Review your research question and method you took to research is (e.g., what databases, journals, etc. did you search; what searches did you run);
- SECOND SECTION: CONCLUSIONS: Provide in paragraph form, the four main conclusions that can be drawn from integrating the five sources you chose. These conclusions should: (a) interpret and summarize the findings; (b) say what they mean; and (3) relate the conclusions to the report’s issue/problem; and
- THIRD SECTION: RECOMMENDATIONS: Provide four recommendations that relate to your research question and the conclusions you reached. The recommendations are specific, action-oriented suggestions to solve the report’s research question. Provide an introductory sentence and present them in a list either numbered or in bulleted points.
- [for those classes that did not do Assignment 2, which already required citations]
FOURTH SECTION: CITATIONS: Provide at least 2 APA citations of resources that you used.
BUSINESS REPORT EXECUTIVE SUMMARY EXAMPLE
EXECUTIVE SUMMARY
XXXX XXXX
BBA 204 – Business Information Literacy Project
Professor …
Month, day, 2019
Executive Summary
VIP Hospitality @ The Palace Hotel
PURPOSE
The purpose of this executive summary is to identify additional innovative ways in which we can optimize our VIP Hospitality, so that it can be more efficient and functional. Excellent VIP customer service should be our main objective and one that aligns with our mission statement which the organization should take pride in. Our VIP clientele comes from high net worth individuals who have complex lives due to their businesses and busy lifestyles.
The purpose of this report is to:
- Discuss & determine restructuring of VIP Services Policies & Procedures.
- Discuss and determine clientele loyalty and how to maintain that loyalty.
- Discuss & determine the use of one company car/air service strictly for the high net- worth clientele.
- Discuss obtaining a personal shopper who has connections to all high-end name brand stores on Madison, Park and Lexington Avenues on the premises that will cater only to our VIP clientele.
FINDINGS & CONCLUSIONS
In reviewing the VIP Services Policies & Procedures, I’ve concluded that the manual requires updating every quarter at the minimum. Updating the manual quarterly will secure that the hotel will be up to date on the latest trends, technology, service and client satisfaction. Our clientele loyalty is of the utmost importance. We need to research new ways in how to provide excellent customer service for our VIP clientele so that we will have their continued loyalty as patrons. Our high net-worth clientele wishes to travel under the radar where they are not identified. We need to provide an exclusive car and air service strictly for our VIP. Our clients are extremely busy and at times when they stay with us they are there to attend charity balls, galas, the opera, or the ballet. At times they don’t have the time to go shopping and we will need minimum of three personal shoppers on hand to provide the service.
RECOMMENDATIONS
Recommendations for providing excellent VIP service to our clientele are as follows:
- Monthly Hotel Staff meetings with heads of each department to discuss any new trends, technology, service recommendations that can be updated in the Policies & Procedures Manual.
- Monthly or Quarterly Staff meetings with the dept heads of VIP services, i.e. Concierge, Butlers, Administration, and Chefs to discuss VIP clientele demands. How are they being met, and how we can we be more innovative with our services?
- Designate a Concierge Coordinator for car/air travel that can work within our travel department that is strictly assigned for our VIP high-net worth clientele. Using private jet service to anywhere in the world and car service which is linked to an account we will create for our loyal high-net worth customers.
- Discuss obtaining three in-house personal shoppers who can be on call when high-net worth clientele requires assistance with shopping.
Sample Solution
