The three goals for BILS Assignment 3 are to:
You will write a Business Report Executive Summary. The executive summary should make sense on its own. The executive summary helps the reader quickly grasp the report’s purpose, conclusions, and key recommendations. You may think of this as something the busy executive might read to get a feel for your report and its final conclusions. The executive summary differs from an abstract in that it provides the key recommendations and conclusions, rather than a summary of the document. The format is provided on page 3 of this handout and an example is provided on page 4. The Business Report Executive Summary includes three sections:
By the beginning of class on XXXX, please:
OVERALL BUSINESS STRUCTURE AND PARTS:
The modern business approach is direct (or deductive, to use a more sophisticated term). This approach presents the conclusions or recommendations near the beginning of the report, and the report provides justification for these recommendations.
The business report may contain the following parts: 1) a covering letter or memorandum; 2) a title page; 3) an executive summary; 4) a table of contents; 5) an introduction; 6) conclusions; 7) recommendations; 8) findings and discussion; 9) a list of references; and 10) appendices
A business report usually needs both conclusions and recommendations. The difference between conclusions and recommendations in a report lies in the orientation to time.
Conclusions typically relate to the present or past situation. When writing conclusions: 1) interpret and summarize the findings; 2) say what they mean; 3) relate the conclusions to the report issue/problem; 4) limit the conclusions to the data presented; 5) do not introduce new material; and 6) be objective avoid exaggerating or manipulating the data.
(Guffey, Rhodes & Rogin, 2001,, p. 391)
Recommendations are oriented to the future: what changes are recommended, or what actions are recommended for the future? They are specific, action-oriented suggestions to solve the report problem.
When writing recommendations: 1) make specific suggestions for actions to solve the report problem; 2) avoid conditional words such as maybe and perhaps; 3) present each suggestion separately and begin with a verb; 4) describe how the recommendations may be implemented (if you were requested to do this); and 5) number the recommendations; and 6) arrange the recommendations in an announced order, such as most important to least important.
(Guffey, et al.2001, p. 392)
Home and family responsibilities directly affect job attendance and performance. Provide managers with training in working with personal and family matters.
Time is the crucial issue to balancing work and family income. Institute a flextime policy that allows employees to adapt their work schedule to home responsibilities.
A manager supportive of family and
personal concerns is central to a good work environment. Publish a quarterly employee newsletter devoted to family and child-care issues.
(Adapted from Guffey, et al. 2001, p. 391-392)
BUSINESS REPORT EXECUTIVE SUMMARY ASSIGNMENT FORMAT
The business report executive summary assignment should have the following format:
BBA 204 – Business Information Literacy Project
Topic at Organization
BBA 204 – Business Information Literacy Project
Month, day, 2019
VIP Hospitality @ The Palace Hotel
The purpose of this executive summary is to identify additional innovative ways in which we can optimize our VIP Hospitality, so that it can be more efficient and functional. Excellent VIP customer service should be our main objective and one that aligns with our mission statement which the organization should take pride in. Our VIP clientele comes from high net worth individuals who have complex lives due to their businesses and busy lifestyles.
The purpose of this report is to:
FINDINGS & CONCLUSIONS
In reviewing the VIP Services Policies & Procedures, I’ve concluded that the manual requires updating every quarter at the minimum. Updating the manual quarterly will secure that the hotel will be up to date on the latest trends, technology, service and client satisfaction. Our clientele loyalty is of the utmost importance. We need to research new ways in how to provide excellent customer service for our VIP clientele so that we will have their continued loyalty as patrons. Our high net-worth clientele wishes to travel under the radar where they are not identified. We need to provide an exclusive car and air service strictly for our VIP. Our clients are extremely busy and at times when they stay with us they are there to attend charity balls, galas, the opera, or the ballet. At times they don’t have the time to go shopping and we will need minimum of three personal shoppers on hand to provide the service.
Recommendations for providing excellent VIP service to our clientele are as follows: