Build on the Phillip Island business case (previous assessment) and design a suitable strategy that will improve its competitive position.
This requires:
- Current strategic overview of the business/ organisation and its strategic position in the industry.
- Updated and own SWOT analysis (table) with a concise explanation of the key SWOT points (paragraph).
- Based on the current position of your case and the findings presented in your SWOT, propose a new strategy to improve the current performance (operational and financial) of the business. All new propositions need to be sufficiently explained and supported with the relevant theory/ literature.
- Discuss what leadership style and behaviours would most likely enable the implementation of your proposed strategy. Support your argument with the relevant theory/ literature.
Sample Solution
