Business-Level and Corporate-Level Strategies

        Use the same corporation you selected for the assignments in Weeks 3 and 6. You will examine business and corporate-level strategies and their impact on corporate success comparable to the competitive environment.This assignment requires...

Acquisitions

          Using the Internet: Research acquisitions currently underway and choose one of these acquisitions to discuss. Based on the firms’ characteristics and experiences and the reasons cited to support the acquisition, do you think it will...

Multinational enterprise and international markets.

Identify a multinational enterprise which has succeeded in offering its product/service in a number of international markets. Drawing on relevant theories and empirical evidence, you need to examine the company’s current global operation  ...

Analysis of the commodity at the very beginning of Capital.

Marx puts his analysis of the commodity at the very beginning of Capital. He maintains that commodities are unique objects, the understanding of which requires that we also understand many forms of “value”. Yet the truth about commodities is still difficult to grasp,...

Brand Extension

      Choose a product and write a 5 page summary discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Headings to include: Brand (to include a brief background) Extension idea...