Brand Positioning

    Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market,...

Characteristics of a vulnerable consumer.

    Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the...

Tax laws

        As we have discussed, taxes are certain, but as we have seen in 2017, tax laws can quickly change. In fact, they change every year, with 2017-2018 being one of the most significant in recent years. In this discussion, please research what...