strategic planning process

  Describe each of the elements needed for the strategic planning process. The elements are Vision, Mission, Critical Success Factors, Goals, Objectives, Indicators, and Contingency plans.  

Study Plan

  Can you imagine an athlete deciding to run a marathon without training for the event? Most ambitious people who have set this goal will follow a specific training plan that will allow them to feel confident and prepared on the big day. Similarly, if you want to...

“Birds of a Feather”

  Using external sources/research, define each Moment of Truth (FMOT, SMOT, TMOT and ZMOT), and include what occurs in each MOT. Next, describe how and when you experienced each type of MOT, and then reflect and share what you learned about marketing from your...