“Birds of a Feather”

  Using external sources/research, define each Moment of Truth (FMOT, SMOT, TMOT and ZMOT), and include what occurs in each MOT. Next, describe how and when you experienced each type of MOT, and then reflect and share what you learned about marketing from your...

Human learning plays in research

Task 1: (EBM502) Review the article on Five Misunderstandings About Case Study Research found in Lesson 1 (https://arxiv.org/ftp/arxiv/papers/1304/1304.1186.pdf) . Write a synopsis that explains the following: • The primary goal of case studies. • The significant role...

Explicit Instruction / Modeling and Scaffolding

      In the first discussion in this unit, you brainstormed some potential learning events, and you received some additional suggestions from your colleagues. Select two learning events you will use in your mini-unit and list them here. Explain how you...